Aesthetics in Marketing

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Language: English

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Instead, contemporary artists bear the burden of defining their work amidst the aesthetics of the everyday. Ask contemporary aestheticians what they do, however, and they are likely to respond that aesthetics is the philosophical analysis of the beliefs, concepts, and theories implicit in the creation, experience, interpretation, or critique of art. Unlike such pleasures, pleasure in beauty is occasioned by the perceptual representation of a thing. (These days, we might feel more comfortable putting this by saying that pleasure in beauty has an intentional content.) Moreover, unlike other sorts of intentional pleasures, pleasure in beauty is “disinterested”.

Pages: 312

Publisher: Sage Publications Pvt. Ltd (March 11, 2008)


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